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What can HPWD do to improve traffic to my existing site?


By bchezem - Posted on 06 July 2009

The simple answer to my headlining question is yet another question you may want to consider first...How do you know what your traffic is now? And, what are the 'calls to action' you are using on your web site?
 
The thing is, it doesn't matter how many people are visiting your web site if they only come to browse and then vanish. An interactive web site will generate substantially more 'leads' than a non-interactive site. Why? Because interested browsers are more likely to have a casual look around your website if your website is attractive and easy to navigate and there is stuff that interests them. 
 
Let's compare finding a dentist online with shopping for vegetables.  ( I'm not implying anything there...some of my best friends are dentists ) And, for the sake of comparison, let's look first at shopping for both dentists and vegetables non-interactively.   Non-interactive website present us with pictures and information about the dentists and vegetables. "The tomatoes are ripe and red and are sure to delight your taste buds". "Dr. Cybersmith graduated with honors from the University of Bicuspid and is board certified."
 
In the above non-interactive shopping adventure, I ( the shopper ) had a goal in mind before I went shopping.  I wanted to buy some green beans and artichokes. But the web site had only information about tomatoes.  At the non-interactive dentist web site, I wanted to know what other patients thought of Dr. Cybersmith's pain management techniques. Instead, I learned about his post-graduate GPA and he enjoys flyfishing. I left each website never to return again.
 
Your vegetable shopping experience on interactive sites might be much like your experience on Health Pro Web Designs' web site.   Perhaps a search on Google led you to the site.   DavesOldFashionedVeggieTruck.com is a nice web site that has a blog and a 'recipe corner' where some of Dave's customer's submit their favorite seasonal recipes online. He also has a delivery route and an on-line calendar which shows that Dave will be in your neighborhood this evening.
 
 
Here's the improved bottom line...potential clients are more likely to become actual clients if they 1) can find your website in a simple internet search and 2) if their experience on your attactive website is fun, informative, and interactive.  
 
Health Pro Web Designs can help you improve your bottom line.  If you already have a website that's not performing in your marketing plan, call us or contact us.  Let us perform a free website evaluation.