bchezem's blog

Mary Samaan, MFT is Health Pro Web Design's first featured site.  

Mary Samaan is a Marriage and Family Therapist practicing in Fair Oaks, California.  Since most of Mary's clients are referrals from local area churches and pastors, she required a site that would be attractive and informative to both those people who might be referring clients and to the clients themselves.

The solution is a conservatively attractive interactive website with a light and cheerful presentation.    Mary's 'niche market' and specialty is marriage and couples counseling for Christians.   Interactive websites, like Mary's, provide a means for first time clients to learn about Mary, her services and even make an appointment in a non-confrontational environment.   All first encounter and discovery forms are available for download from the website.

State of the internet SEO practices were built into the website to ensure Mary and her practice are easy to find.  Health Pro Web Designs secured and registered her domain name and hosts the site through HostGator.com.    The website was constructed using the content management system, Drupal. 

The simple answer to my headlining question is yet another question you may want to consider first...How do you know what your traffic is now? And, what are the 'calls to action' you are using on your web site?
 
The thing is, it doesn't matter how many people are visiting your web site if they only come to browse and then vanish. An interactive web site will generate substantially more 'leads' than a non-interactive site. Why? Because interested browsers are more likely to have a casual look around your website if your website is attractive and easy to navigate and there is stuff that interests them. 
 
Let's compare finding a dentist online with shopping for vegetables.  ( I'm not implying anything there...some of my best friends are dentists ) And, for the sake of comparison, let's look first at shopping for both dentists and vegetables non-interactively.   Non-interactive website present us with pictures and information about the dentists and vegetables. "The tomatoes are ripe and red and are sure to delight your taste buds". "Dr. Cybersmith graduated with honors from the University of Bicuspid and is board certified."
 
In the above non-interactive shopping adventure, I ( the shopper ) had a goal in mind before I went shopping.  I wanted to buy some green beans and artichokes. But the web site had only information about tomatoes.  At the non-interactive dentist web site, I wanted to know what other patients thought of Dr. Cybersmith's pain management techniques. Instead, I learned about his post-graduate GPA and he enjoys flyfishing. I left each website never to return again.
 
Your vegetable shopping experience on interactive sites might be much like your experience on Health Pro Web Designs' web site.   Perhaps a search on Google led you to the site.   DavesOldFashionedVeggieTruck.com is a nice web site that has a blog and a 'recipe corner' where some of Dave's customer's submit their favorite seasonal recipes online. He also has a delivery route and an on-line calendar which shows that Dave will be in your neighborhood this evening.
 
 
Here's the improved bottom line...potential clients are more likely to become actual clients if they 1) can find your website in a simple internet search and 2) if their experience on your attactive website is fun, informative, and interactive.  
 
Health Pro Web Designs can help you improve your bottom line.  If you already have a website that's not performing in your marketing plan, call us or contact us.  Let us perform a free website evaluation.  
 
 

One of the services we offer at Health Pro Web Designs is a free web site evaluation.  Recently, we evaluated our own web site and decided it was time for an overhaul.
 
There are so many new features on our website that can also be incorporated into your own web site.   Interactive features like the search tool in the upper right hand corner of each page give visitors the opportunity to easily find information about your practice or specialty or hours or how to make an appointment.   A blog, like this one, is more than just a high-tech soap box.  Blogs personalize your website with news, information and entertaining stories that your clients may find interesting enough to comment on themselves.  Blogs are excellent for building relationship with your clients.
 
Please browse around and explore our new digs.   Use the Contact page to let us know about your current web site.  We'll do a free professional evaluation of your existing site.  
 
If you don't yet have a site and you've been a bit overwhelmed with the seemingly endless choices, options and possibilities, drop us an e-mail or call.   We'll help you sort it all out.    We're looking forward to talking with you.
 
Enjoy!